WOANDERER- someone who wonderiously wanders
CURRENTSEA- new perspectives of the beach as a 'site'.
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Gibbons, Joan. Art and Advertising. 2005
Chapter 1 Wordplay.
printed from ebrery on 17th Dec 2012.
.."Words have mutated in both art and advertising: ways that not only dmonstrate a relationship between the two fields of practice, but which have also made important, although quite fifferent, contributions to the development of words as a visual term."... p8
Advertising is a visual medium that artists present their work through. Artists can appropriate words and syntax from mass media.
MOVEMENTS that have used this method: pop art, conceptual art, cubist collages. avent garde.
Examples: Duchamp Apolinere Enameled (1916-17) where he has altered the words on the advertisement for enamel paint to form a tribute to the poet Appollinaire.
Marcel Duchamp 1887, Blainville, France - 1968, Neuilly-sur-Seine, France Apolinère Enameled 1916-17 / replica 1965 Rectified readymade: pencil and paint on cardboard and tin 23.5 x 33.8 cm The Vera and Arturo Schwarz Collection of Dada and Surrealist Art in the Israel Museum © ADAGP, Paris Accession number: B96.0110
Joseph Kosuth, appropriation of a dictionary definition.Titled (Art as Idea(as Idea)) (1967)
Joseph Kosuth is one of the pioneers of Conceptual art and installation art; initiating language and photo based works and appropriation strategies in the 1960s. His work has consistently explored the production and role of language and meaning within art. His nearly forty year inquiry into the relation of language to art has taken the form of installations, museum exhibitions, public commissions and publications throughout Europe, the Americas and Asia...
WAYS TEXT HAS BEEN USED IN AN ART CONTEXT:
The verbal and the visual fusion can add to the signification of the work.
It can be seen as a critique of the institutional boundaries between mass media and art.
Act as a subversion of the power relations between them.
Typographic appropriations artists and word artists are: Barbara Kruger, Joseph Kosuth and Ed Ruscha. Who share advertising by adopting certain types of linguistic forms. Short and brisk but loaded with implication.
Appropriations from popular culture are : news papers, magazines, popular songs.
The alterations of the appearance of the words in exsisting adverts/news papers etc..
The placement of the text objetc acts as another subliminal context/ambience.
The way the work is viewed. Lawrence Weiner 19 manhole covers in lower Manhatten (2000).
Neon: Nauman and Emin.
Art in the space of an Advert offers a stronger link with the viewer rather than the gallery.
SUGGESTIONS OF HOW TO USE THE WORDING ON MY JARS AND PAPER ROLL MOP PACKAGING:
Mirror something about the viewer. ( Judith Williamson, Author of 'decoding advertisments'' uses advertising as a device or mirroring. reflecting the gaze of the other)
